Toshiba to Continue Sponsoring Sazae-san Anime Despite Financial Issues

posted on by Karen Ressler
Company seeks to avoid blow to corporate image

Japanese news website Sankei News learned on Wednesday that Japan's Toshiba will continue to sponsor the television anime Sazae-san for at least half a year after this April. Toshiba is undergoing restructuring and is having financial difficulties following a significant loss in the American nuclear energy market, but the company is continuing the sponsorship in order to avoid worsening its corporate image.

The anime adaptation of Machiko Hasegawa's Sazae-san manga began airing in October 1969, and Toshiba has been sponsoring the series with commercials for more than 40 years. Toshiba continued its sponsorship after its improper accounting scandal in 2015.

Sazae-san constantly ranks high on the Japanese TV rankings. In 2013, the show was awarded the Guinness World Record for longest-running animated television series.

Source: Sankei News via Otakomu

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