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Hayate The Combat Butler First Series Coming to Crunchyroll

Long-Awaited First Season of Kenjirō Hata's Maid-Filled Masterpiece to Stream on Crunchyroll Featuring Bandai Entertainment's World-Class Comedy Adaptation

August 25, 2010

San Francisco, Calif. – Crunchyroll, Inc., announced today the internet streaming debut of the slice of life comedy Hayate the Combat Butler. Release of all 52 episodes of the first season comes after the previous simulcast release of the widely popular second season on Crunchyroll last year, and as the first six volumes of the Hayate the Combat Butler DVD are now available in stores and online from Bandai Entertainment. More information can be found at http://www.Crunchyroll.com/hayate.

Crunchyroll Brand Manager Michelle Hwang states, “We are excited to be a part of the marketing campaign for the Hayate the Combat Butler home video, and to be able to utilize the masterfully crafted translation by Bandai Entertainment which really captures the comedy spirit of the show. We hope that by presenting streams of the show to our anime fans, whether they are fans of the second season or new to Hayate the Combat Butler, that we can encourage them to look at consuming the show in other media like DVDs and support the original anime creators, fostering the development of new titles for years to come.”

Hayate the Combat Butler will be available in the United States and Canada.

About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System (SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.Crunchyroll.com <http://www.crunchyroll.com/> .

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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