TV Asahi and Shin-Ei Animation Collaborates With Reliance Mediaworks

The production of all new Ninja Hattori episodes would be done in collaboration between TV Asahi, Shinei Animation and Reliance MediaWorks Animation

In India, the new episodes will premiere on air on Nick India from May 2012

Mumbai, February 16, 2012: Japan's leading private broadcaster TV Asahi and Shinei Animation, TV Asahi's wholly owned subsidiary and its production arm for animation, have collaborated with Reliance MediaWorks, India's fastest growing film and entertainment services company and a member of the Reliance group, to create all new episodes of Ninja Hattori, the comedy action animation franchise that has garnered a strong following in India and many other Asian countries.

Shin-ei's experienced team of writers and directors, in collaboration with the team of 100 animators at the Reliance MediaWorks' animation studio, is creating the new Ninja Hattori episodes in 2D-HD through a digitally mastered process. Reliance MediaWorks has also done the post production and Sound Effects for the series.

Commenting on the collaboration, Naresh Malik, COO – Creative Services of Reliance MediaWorks said, “Being an end to end service provider helps us offer our clients with a one stop solution for their creative requirements and Ninja Hattori is an excellent showcase of our talent. Being associated with some of the top Japanese talent through Shin-Ei and TV Asahi for such a legendary show and bringing it back through digital technology has been an immensely challenging and great working experience for our Animation team.”

Mr. Satoshi Kaishō, producer at Shinei Animation comments, “It is our first collaboration with any Indian companies, and also very first challenge for us to make the classic show transformed into all new digitally mastered show without losing look and feel of the original episodes. Our hope is to get Ninja Hattori out to more children all over the world.

Mr. Takahiro Kishimoto, producer at Programming and Entertainment Division for TV Asahi, comments “Being one of the first Japanese companies who started marketing animation shows to India, we are glad to announce this project with the aim to explore new possibilities. We TV Asahi, together with Shinei Animation, are thrilled to work with Reliance MediaWorks and hope this collaboration would lead to greater things”.

Being produced by Shinei Animation, original episodes of Ninja Hattori had been broadcasted on TV Asahi in the 80's with the very strong fan basis. In India, it has been one of the top-rated kids shows since its launch on Nick India in August 2006, and the new episodes will premier on air on Nick India from May 2012. Commenting on the new episodes, Anu Sikka, VP-Programming, Nick India said “Ninja Hattori has been a runaway success in India and we are sure that the new episodes will take Ninja Hattori's popularity to newer heights in India”.

TV Asahi is responsible for international sales of the show and has pitched it across other territories and has recieved strong interests from some of the key countries.

About TV Asahi Corporation:

TV Asahi log

TV Asahi Corporation (Tokyo Stock Exchange 9409) is a major broadcaster with 23 local affiliates that extend coverage across the entire Japanese archipelago. Our global network of 15 bureaus abroad ensures speedy newsgathering from all over the world. The headquarters, situated in the southeastern area of the Roppongi Hills complex, consists of 5 major TV studios, facilities for program production and broadcasting, and headquarters' office, which together function as a cutting edge digital media station. Through Shinei Animation, its wholly owned animation arm, TV Asahi is strengthening innovative developments in animation shows for Japan and all over the world.

About Shinei Animation : Shinei Animation Co., LTD, one of the largest animation production studios in Japan, has produced more than 40 titles of TV series and 80 long feature films since 1976. Shin-ei is proud to uphold its tradition of producing quality kids shows and its popular franchaise such as Doraemon, Crayon Shin-chan, ATASHIn'CHI and Ninja Hattori have been broadcasted and beloved all over the world today. equal support from the parents as well. Outside India, Nickelodeon, is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world

About Reliance MediaWorks Ltd: Reliance MediaWorks Limited is India's fastest growing film and entertainment services company and a member of the Reliance Group.

Reliance MediaWorks offers world-class services and solutions from origination to playout to leading production houses, studios and broadcasters. The Company has a dominant and comprehensive presence in Film and Media Services: Motion Picture Processing and DI; Film, Audio Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; Broadcast and TVC Post Production with presence across India, USA, UK, Russia and Japan.

Reliance MediaWorks operates BIG Cinemas, India's largest cinema chain with over 530 screens spread across India, the United States, Malaysia and Nepal and caters to over 4 million customers annually.

Reliance MediaWorks' television venture, BIG SYNERGY, is among the top players in the television programming industry.