4K Media Teams with Bioworld to Deliver a New Line of Branded Yu-Gi-Oh! Accessories


Featured products include Headwear, Sleepwear, Footwear, Electronic Accessories and Fleece Throws

April 27, 2015, New York – 4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand, today announced that it entered into a licensing agreement with Bioworld Merchandising, a leading U.S. design and distribution company. Under the agreement, Bioworld has the right to feature the animated imagery from each of the popular Yu-Gi-Oh! series on a variety of apparel and accessory products. The agreement was announced by Jennifer Coleman, vice president of licensing and marketing for 4K Media Inc., and Beth Taylor, director of licensing for Bioworld Merchandising.

“Bioworld offers a unique mix of creative product design paired with merchandising expertise that we believe will result in innovative products that incorporate the spirit of each of the distinct Yu-Gi-Oh! series,” explained 4K Media's Coleman. “Bioworld's team impressed us with their insight into retail markets, contemporary culture and the consumer's response to our brand to date. We are looking forward to working with them on bringing these unique concepts to market here in the U.S. and Canada.”

Bioworld Merchandising will develop a broad range of Yu-Gi-Oh! inspired merchandise across multiple consumer product lines, including headwear, bags, sleepwear and underwear, hosiery, casual footwear, small accessories, electronics accessories, fleece throws and tumblers.

“Our design team believes in bringing innovative product collections to retail that resonate with the core fan and builds the brand,” added Bioworld's Beth Taylor. “We love what we do and our goal is to bring pop culture to life.”

Bioworld designed products will feature artwork from each of the Yu-Gi-Oh! animated series, including the new Yu-Gi-Oh! ARC-V, Yu-Gi-Oh! ZEXAL, Yu-Gi-Oh! 5D's, Yu-Gi-Oh! GX and Yu-Gi-Oh!, the series that launched the franchise over a decade ago. Products will be introduced through specialty, mid-tier, mass and department stores throughout the United States and Canada in fall 2015, just in time for holiday shoppers.

About Bioworld Merchandising

BIOWORLD is an industry leader in licensed apparel, sleepwear, and accessories with distribution across all channels of retail and partnerships with all the key entertainment, gaming, national brands/icons, pop culture licensors. Our goal is to build licensed brands by developing innovative quality product that resonates with the consumer. Bioworld's cross category capabilities enables us to create strong trend right merchandise statements at retail. We have implemented ground breaking speed to market solutions enabling retailers and licensors to maximize opportunities. Bioworld has built the infrastructure to handle the day to day business needs including: design, marketing, branding, production, sourcing, sales and distribution. For more information, go to www.bioworldmerch.com

About 4K Media
4K Media Inc., a wholly owned subsidiary of Konami Digital Entertainment, Inc., manages the Yu-Gi-Oh! franchise outside of Asia. 4K Media handles brand management, licensing and marketing of Yu-Gi-Oh!, as well as the production and distribution of the Yu-Gi-Oh! television series. The Yu-Gi-Oh! animated franchise, with over 650 episodes, consists of the original Yu-Gi-Oh! , Yu-Gi-Oh! GX, Yu-Gi-Oh! 5D's, Yu-Gi-Oh! ZEXAL and the new series, Yu-Gi-Oh! ARC-V. The series have been translated and broadcast in 65 countries on leading networks. The Yu-Gi-Oh! website is available at www.yugioh.com

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