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INTEREST: Mattel Unveils KPop Demon Hunters Dolls




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Emerje



Joined: 10 Aug 2002
Posts: 7548
Location: Maine
PostPosted: Tue Nov 11, 2025 11:48 am Reply with quote
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Pre-orders will begin on November 12. Mattel shared in an Instagram post an image of the three characters sporting their "Golden" outfits, weapons, and, in Rumi's case, demon patterns.

"What It Sounds Like" costumes, not their "Golden" costumes which have black jackets. The set is even called the "HUNTR/X Rumi, Mira, Zoey “What It Sounds Like” 3-Pack".

$150 for the set. I guess I have a day to think about this...

Emerje
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LinkTSwordmaster



Joined: 23 Dec 2005
Posts: 816
Location: PA / USA
PostPosted: Tue Nov 11, 2025 1:21 pm Reply with quote
I usually take a pass on these sorts of things, but they actually look very good/accurate. Dammit, I might need to get a set at some point....
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OtomeGay



Joined: 14 Oct 2021
Posts: 266
PostPosted: Tue Nov 11, 2025 2:12 pm Reply with quote
I do hope they'll be making cheaper dolls that can be bought seperately. I have two separate family members who work with kids (first and second graders), and they've both said KPDH is Frozen levels of popular at their schools. I know a lot of fans are adults, but I figured Mattel would be tapping into the kid market first, especially for the holiday season.
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The Cleaner



Joined: 08 May 2017
Posts: 8
PostPosted: Wed Nov 12, 2025 9:55 am Reply with quote
I hope other toy companies can get the rights to KPOP Demon Hunters figure merchandise. I'm looking at you threezero.
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Beatdigga



Joined: 26 Oct 2003
Posts: 5149
Location: New York
PostPosted: Wed Nov 12, 2025 10:40 am Reply with quote
The Cleaner wrote:
I hope other toy companies can get the rights to KPOP Demon Hunters figure merchandise. I'm looking at you threezero.


Right now it’s a dual license between Mattel and Hasbro.
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enurtsol



Joined: 01 May 2007
Posts: 15210
PostPosted: Thu Nov 13, 2025 10:38 am Reply with quote
Merch wouldn't be in time for this holiday season - these things usually take around 12-18 months from concept to store shelves

When merch labels were approached to make KPDH merchandise last year, they were lukewarm at the prospect of the movie becoming a hit - that's why they didn't make merch beforehand

It's lucky that some official stuff made it to Halloween this year - it dominated the most requested costumes including all Top 5 (so people had to turn to "unofficial" stuff)
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Emerje



Joined: 10 Aug 2002
Posts: 7548
Location: Maine
PostPosted: Thu Nov 13, 2025 12:08 pm Reply with quote
enurtsol wrote:
Merch wouldn't be in time for this holiday season - these things usually take around 12-18 months from concept to store shelves

When merch labels were approached to make KPDH merchandise last year, they were lukewarm at the prospect of the movie becoming a hit - that's why they didn't make merch beforehand

It's lucky that some official stuff made it to Halloween this year - it dominated the most requested costumes including all Top 5 (so people had to turn to "unofficial" stuff)

The only company that will have KPDH figures for the holidays is Funko who put their Pop figures on a super accelerated production to achieve that.

I'm positive Mattel will have dolls available for mass retail next year, these were exclusive to their Mattel Creations adult collectible site. I don't know when they sold out (I was sleeping) but they did sell out the same day.

And yes, I caved, I ordered at 12:01 PM. Anime catgrin + sweatdrop

Emerje
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