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Frito-Lay to cash in on Beyblade

posted on 2002-11-12 18:45 EST by Christopher Macdonald
Frito-Lay is using Beyblade to promote their various chips internationally. The advertising campaign is to appear on TV, in print and in in-store ads and has already shown up in Spain and Portugal where promotional Bebblade merchandise is being placed in potato chip bags.
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