Toho Delves More Into Anime Production Business
posted on by Joanne Mertz
As part of a comprehensive growth strategy, Japanese film industry leader Toho will actively produce anime works, in addition to its existing role in the distribution of anime films.
"Our goal is to continuously start up new television anime series as well as theatrical releases through our own projects and designs," said Yoshihiro Furusawa, director of Toho's anime business unit. "In the future, we will create popular anime works that fit well within the scope of our company's movie distribution."
This April, Toho's unit will launch Ginga Kikōtai Majestic Prince, which has been listed as a 24-episode anime series. The unit also established its own music label under which Majestic Prince's theme songs will be sold.
Last year's November issue of Newtype magazine revealed the main staff for the series, including character designer Hisashi Hirai (Mobile Suit Gundam Seed franchise), and script editor Reiko Yoshida (K-ON! franchise). Director Keitaro Motonaga (Katanagatari, Jormungand) was revealed a short time later.
Toho created its anime business unit last April as part of its overall business strategy. Four of the anime films it distributed ranked in 2012's 10 top-grossing films at the Japanese box office.