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'your name.' Collaboration, 'Fastening Days' Short Win Animonozukuri Awards

posted on by Jennifer Sherman
Project Samantha AI, Hatsune Miku woodblocks, Evangelion kimono, more also honored

The first Animonozukuri Awards announced the winners on Monday. The awards honored collaborative products and promotions in four categories: Animation Commercial, Content Collaboration, Original Content, and Craft Design. The awards ceremony was held at the Machi Asobi Vol. 18 event on Friday.

Comprehensive Grand Prix

Suntory Tennensui x your name. "Kono Natsu, Kitto Aeru." campaign (Suntory Communications)

Animation Commercial

Gold Prize
Suntory Tennensui x your name. "Kono Natsu, Kitto Aeru." campaign (Suntory Communications)

Silver Prize
Sayo to Kō no Shuppatsu (Val Laboratory Corporation)

Bronze Prize
House Foods Group's "Ouchi de Tabeyō" commercial series (House Foods Group)

Other nominees in the Animation Commercial category included YKK's "Fastening Days" anime short, Mercedes-Benz's "Next Stage with YOU" campaign, Toyota's "Prius! Impossible Girls" campaign, the Puzzle & Dragons smartphone game's "Anime Tenkōsei" and "Fuyu no Seishun" commercials, the McDonald's "Mirai no Watashi" anime short, Marukome's "Ryōtei no Aji" commercials, and Marubeni's "Chōjū Giga" scrolls ad.

Content Collaboration

Gold Prize
Hokuto no En (Suntory Beer)

Silver Prize
Suntory Tennensui x your name. "Kono Natsu, Kitto Aeru." campaign (Suntory Communications)

Bronze Prize
Suzu-san Ramune (Nakamoto Honten)

Other nominees in the Content Collaboration category included Asahi Shimbun's "Kikasete Tensei Jingo" literacy campaign, Saga Prefecture's Mr. Osomatsu-themed Saga Matsuri promotion, the Japan Sumo Cup campaign, the Taka no Tsume's ("Eagle Talon") Megane Super and Nomura Holdings projects, the live-action Yowamushi Pedal television series' integrated promotion, Cup Noodles' Girls und Panzer merchandise, Square Enix's Romancing SaGa 2 and Romancing SaGa 3 games, and "Next Stage with YOU."

Original Content

Gold Prize
Interactive AI service Project Samantha (β) "Batō Shōjo" (Sony Music Entertainment, Institute of Language Understanding)

Silver Prize
"Fastening Days" anime short (YKK)

Bronze Prize
Nisshin Cup Noodle "Do Snic Paradise" (Nisshin Foods Holdings)

Other nominees in the Original Content category included "Prius! Impossible Girls" and the McDonald's "Mirai no Watashi" commercial.

Craft Design

Gold Prize
Ukiyo-e woodblock Hatsune Miku Utahime Tōkaidō Hatsune Mirai (Hobby Stock)

Silver Prize
Tengen Toppa Gurren Lagann Boys' May Festival dolls helmet decoration (Dougu, TakaOtacraft Committee)

Bronze Prize
Evangelion × Full Graphic Kimono (Tokyo Otaku Mode)

Other nominees in the Craft Design category included Hobby Stock's Girls und Panzer kasama-yaki vase and TakaOtacraft Committee's "Kuromukuro" bust.

Best Production Prize

Studio Colorido

Animonozukuri Executive Committee Special Award

Taka no Tsume-dan ("Eagle Talon" Team)

Region Creation Prize

Banshū Ima Moe Hiyamugi noodles (Moriguchi Seifun Seimen)

The four main categories included a total of 58 nominations, with some collaborations nominated in multiple categories. The awards accepted recommendations from February 20 to April 5 and announced the nominees at the end of April.

Voice actress Marika Kōno (Akiba's Trip: The Animation's Niwaka Denkigai, Scorching Ping Pong Girls' Hanabi Tenka) served as MC at the awards ceremony. Gari-Gari editor-in-chief Ryūtaro Hayashi, In This Corner of the World producer Taro Maki, journalist and former Anime! Anime website editor-in-chief Tadashi Sudo, and journalist and content producer Atsushi Matsumoto appeared at the event.

The "Animonozukuri Seminar" was also held at ufotable Cinema on Friday. The event introduced methods for creating advertising promotions and collaborative goods using anime, manga, and popular characters. Advertising, marketing, and merchandising personnel from interested companies were encouraged to attend.

Source: Anime! Anime! (Kōtarō Nakase)


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