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Sanrio's Salmon Fillet Mascot Transformed Into a Girl With Possible Anime Plans

The Sanrio Expo 2015 exhibition announced last week that the brand licensing company is transforming its salmon fillet mascot "Kirimi-chan." into a girl character. Sanrio is launching the promotion this fall, and it is already exploring plans to adapt the project into an app and anime.

「KIRIMIちゃん.」擬人化プロジェクト進行中、声優は山下大輝や津田健次郎らが決定 http://t.co/PGBKn7fdSt pic.twitter.com/1xG8sCCH7U

— アニメ!アニメ! (@AnimeAnime_jp) September 8, 2015

Sanrio debuted the original Kirimi-chan. character in February 2014, after it garnered popularity in Sanrio's edible character voting competition the year before. It has since spawned a hit line of character goods as well as image stamps in the Line app, and it has drawn crowds at event appearances.

Tsubasa Yonaga (Free! Eternal Summer's Nagisa, Valvrave the Liberator's Prue and Yowamushi Pedal's Sangaku Manami) voices the original mascot, and it is one of the few Sanrio characters to have its own theme song and music CD:

In addition to Kirimi-chan., Sanrio is anthropomorphizing the following mascots:

the kindhearted Saba-kun (mackerel fillet, voiced by Takuma Terashima)

the spirited Sasamin (chicken tenderloin, Daiki Yamashita)

Same-senpai (shark, Takuya Sato)

the rich, narcissistic Tai-kun (sea bream fillet, Nobunaga Shimazaki)

the gorgeous Chateaubriand with a cool voice (Chateaubriand steak, Kenjiro Tsuda)

【話題の画像】キリミちゃんが擬人化だ…と… kirimiちゃん pic.twitter.com/azenS55Hpo

— ツイッター速報 (@twi_tenkomori) September 4, 2015

Source: animeanime.jp