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Neofilms Posts Chinese-Subtitled Trailer for Looking for Magical DoReMi Film

posted on by Rafael Antonio Pineda
Film opens in Hong Kong on March 25

Hong Kong film distributor Neofilms posted a Chinese-subtitled trailer on Friday for its screening of the Looking for Magical Doremi (Majo Minarai o Sagashite) anime film. Neofilms will open the film in Hong Kong on March 25.


The film opened in Japan in November 2020, after a COVID-19 delay. Toei and Toei Animation announced in March that they were postponing the May 15 opening of the movie due to production issues, and later rescheduled the anime for fall 2020. The movie ranked at #4 in its opening weekend. The film earned 74,061,680 yen (about US$709,100) in its first three days. The film had earned a cumulative total of 245,957,520 yen (about US$2.36 million) as of December 6.

The film commemorates the 20th anniversary of the Ojamajo Doremi magical girl anime franchise. The story follows 27-year-old Tokyo office worker Mire Yoshizuki who just returned to Japan, 22-year-old fourth-year college student Sora Nagase who aspires to be a teacher, and 20-year-old boyish, part-time Hiroshima okonomiyaki shop worker and freelancer Reika Kawatani. What draws together these three women from completely different walks of life are Magic Spheres. A "New Magical Story" begins when they are mysteriously brought together by chance and embark on a journey.

Junichi Sato (Sailor Moon, Aria, Princess Tutu), the director of the original Ojamajo Doremi anime, directed the new film alongside Yū Kamatani (Precure franchise episode director) at Toei Animation. Midori Kuriyama (episode scriptwriter for Lovely Complex, Heartcatch Precure) and Yoshihiko Umakoshi (Boys Over Flowers, Mushishi) also returned from Ojamajo Doremi as scriptwriter and character designer, respectively, and Umakoshi is also credited as chief animation director. Shouko Nakamura (Doukyusei -Classmates-) is also credited as animation director for the film, and Hiromi Seki led her team as producer.

Source: Neofilms' YouTube channel


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