ADV and Best Buy Team Up at Anime Expo


“This shall be the greatest and best booth of all time!”

HOUSTON, June 15, 2006—ADV Films, the number one producer-distributor of anime in North America, is pleased to announce an alliance with anime retailing leader Best Buy to create the most fantastic booth ever at this year's Anime Expo. Anime Expo is North America's largest anime/manga convention and takes place at the Anaheim Convention Center July 1-4.

“Anime Expo is the biggest show, Best Buy is the best retailer, and ADV is the top studio. It only makes sense that we band together to give fans what they want,” said Mike Bailiff, ADV's Senior Vice President for Sales and Marketing.

And what do fans want? “Total mayhem!” said Bailiff. “When people go to Anime Expo, they expect a show unlike any other. And at ADV we take that responsibility very seriously. That's why we pull out all the stops for Anime Expo. Only the most primo swag will do – and lots of it!”

Asked what makes this year's Anime Expo different, Bailiff replied, “Obviously, the alliance with Best Buy is a big step up. But without going into too much detail, let me just say we have some surprises planned that are going to make Best Buy's first Anime Expo one to remember. This shall be the greatest and best booth of all time!”

Individuals can now register via online ( for Anime Expo 2006. All attendees that register prior to June 1, 2006 will be automatically placed into the 2nd Annual Pre-Registration Contest to win DVDs, posters and other amazing prizes.

About ADV Films:

In the 14 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“anime”) for the North American market and has also developed a leadership position in the UK. With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic, Hello Kitty and Azumanga Daioh, ADV Films' extensive catalog is fueling the popularity of anime around the globe. Always on the forefront, ADV is introducing North America to bold new anime franchises such as Gantz, Elfen Lied, Chrono Crusade, Peacemaker and DNAngel. ADV Films' library also includes popular live-action science fiction programs such as The Jim Henson Company's Farscape, the nationally syndicated Gene Roddenberry's Andromeda and the Saturn Award-nominated Mutant X. In 2005 ADV Films was voted “Best Anime Company” in the SPJA awards, presented at Anime Expo, North America's largest anime convention. The readers of Anime News Network designated ADV Films “Overall Favorite Anime Company” in both 2004 and 2005.

Parent company, A.D. Vision, Inc., encompasses a multitude of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Network™ is America's first and only television network dedicated to bringing anime and anime-related programming to consumers nationwide via digital cable 24 hours a day. The company has two publishing arms: Newtype USA, the premier anime and manga monthly magazine, and ADV Manga™, dedicated to publishing graphic novels. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit

About Best Buy

Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 940 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy ( and, Future Shop (, Geek Squad ( and, Magnolia Audio Video (, Pacific Sales ( and Audio Visions ( We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.

About Anime Expo

Located in Anaheim, California, Anime Expo is North America's largest anime/manga convention and serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2006 will be held July 1 ­ 4, 2006 at the Anaheim Convention Center. More information can be found at its official website (

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