Bleach™ Trading Card Game Continues Strong with the Soul Society Expansion Set

July 23, 2007 (Arlington, TX) – Score Entertainment, a leading manufacturer of premium trading card games, is gearing up to take fans of the popular new Bleach™ TCG to the Soul Society, the follow-up to its popular Premiere Set.

The Soul Society expansion set presents an all new design template set on 142 game-breaking new cards and introduces the first subset rarity cards for the Bleach TCG, featuring some of the most fearsome squad captains and lieutenants that stand between Ichigo and friends. In addition to the ten new subset cards, there are 42 commons, 36 uncommons, 30 rares, 2 ultra rares, 10 alternate art promos and 12 promo high-tech cards. This second set also brings four new playable guardian cards to the table, expanding the number of different ways you can play the game.

Each pack of cards has a suggested retail price of $3.29 and contains ten random game cards (one rare, three uncommons and six commons), plus all new tip cards including a nine-card Bleach puzzle mural and a handy reference card to identify all the new squad symbols featured on the Soul Reaper characters.

The cards in this expansion focus on the time from when Ichigo undergoes his harsh training under Kisuke Urahara up until the climactic battle with Renji. This set introduces some of the many friends and adversaries Ichigo encounters, such as Ganju, Hanataro, Gin and Kenpachi as well as returning favorites Rukia, Chad, Orihime and Uryu.

The release of Bleach TCG Soul Society cards coincides with the release of Toynami's second series action figures, featuring Chad and Orihime. These figures will include red versions of the HT guardian card that match the character it comes with. These promo cards can only be found in Toynami figures, sold at Walden/Borders Books Store, Hastings, Suncoast Video, Hot Topic and finer collectible Comic Book retailers.

The Bleach TCG, whose license is granted by VIZ Media, is scheduled to release the Soul Society expansion set in August 2007. For card previews, message boards, tournament schedules, card libraries and more visit

About Score Entertainment
Score Entertainment, a subsidiary of Donruss Playoff L.P., is a leading producer of premium quality Trading Card Games (TCG). Since its inception in 2000, Score Entertainment has positioned itself as a category innovator that consistently brings consumers a fun and unique gaming experience. Combining superior game design, sharp business and licensing acumen, Score Entertainment produces popular card game hits such as the Fruits Basket Card Game, Inuyasha Trading Card Game and the newly released Bleach Trading Card Game. Score Entertainment is based in Arlington, Texas with distribution in the United States and Canada. For more information, email [email protected]

About VIZ Media, LLC
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shuiesha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese manga and animation. The company offers an integrated product line including, magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, and audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages. Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at

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