Red 5 Studios Rolls Out "Firefall" At Anime Expo 2012 With A Spectacular Mobile Gaming Unit Created By West Coast Customs

LOS ANGELES (May 31, 2012)– Anime Expo (AX), North America's largest anime, manga and Japanese pop culture celebration, will transport attendees into the futuristic science fiction universe of Red 5 Studios' new PC game, “Firefall,” when it returns to the Los Angeles Convention Center on June 29 – July 2, 2012. AX attendees will be the first to experience the mammoth “Firefall” Mobile Gaming Unit (MGU) brought to life by West Coast Customs, the world-famous wizards of automotive styling seen on Discovery Channel's Velocity HD.

“Firefall” is Red 5 Studios' upcoming free-to-play, open world PC action shooter. Set in a unique and beautiful science fiction universe 200 years in the future, players are part of the last remnant of humanity on Earth, fighting to survive against all odds on a hostile planet ravaged by an aggressive energy storm and under attack by a mysterious humanoid race known as the Chosen.

Undoubtedly West Coast Custom's most fantastic creation, the 48-foot-long MGU doubles for the futuristic fighting craft of “Firefall” and is equipped with 20 gaming stations powered by AMD where visitors can experience the elite-level eSports competitive play and robust open world that the highly anticipated game delivers. The MGU's debut at AX will be taped for an upcoming episode of “Inside West Coast Customs” to air on Velocity HD later this summer. AX guests can enter the world of “Firefall” and participate in tournament play from June 29 – July 1 while the MGU is stationed at the entrance of the Los Angeles Convention Center.

The “Firefall” Mobile Gaming Unit joins the previously announced Anime Expo 2012 line-up that includes composer Yuki Kajiura/”FictionJunction,” anime-inspired heavy metal band ANIMETAL USA, Culture Japan's Danny Choo, popular voice actors Jamie Marchi, Monica Rial and Steve Blum, Japanese pop star LiSA, dolldelight designer Cyril Lumboy, Lolita model Misako Aoki and the Gallery of Fantastic Art.

About Anime Expo
Now in its 21st year, Anime Expo is North America's largest celebration of anime, manga and Japanese pop culture. Anime Expo gives fans the rare opportunity to meet and hear from some of the most famous anime, manga, musical, game and fashion artists from Japan. AX 2012 will feature an exciting schedule of exclusive screenings; artists' panels; live concerts; cosplay, dance parties, karaoke and video competitions; non-stop video gaming and unsurpassed shopping from more than 300 vendors. AX 2012 takes place June 29 – July 2, 2012 at the Los Angeles Convention Center. To register or for more information, please visit Connect with Anime Expo on Twitter, Facebook, and Youtube.

About the Society for the Promotion of Japanese Animation
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization whose mission is to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property, Anime Expo®. For more information, visit

About Red 5 Studios
Red 5 Studios is an online game developer located in California, founded by Mark Kern, former team lead for World of Warcraft. Red 5 Studios is dedicated to bringing together millions of gamers across the world by creating immersive worlds, intriguing stories and compelling characters. They believe that online games and persistent worlds are the future of video games. Visit for more information.

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