Fox Box To Be Rebranded 4KIDS TV

Jan 18th 2005
Jan. 18, 2005--4Kids Entertainment, Inc. (NYSE: KDE - News) today announced that on January 22, 2005, FOX BOX, the Company's four hours of children's programming, will be rebranded 4KIDS TV. 4KIDS TV will continue to be broadcast principally on Saturday mornings on FOX.

The Company will also launch a new 4KIDS TV Web site with the address www.4Kids.TV and use a new color corporate logo that reflects the Company's business. The Company plans an extensive marketing effort to support the launch of 4KIDS TV, including cable and broadcast advertising, local TV spots, online, print, onsite marketing and consumer promotion tie-ins.

"Strengthening the 4Kids brand is an important part of our growth strategy," said Alfred R. Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment. "As we continue to expand our business, it is important to build the Company's brand equity in both existing and new distribution outlets. 4KIDS TV will allow us to successfully leverage our kids-oriented programming throughout the world through our TV network, Web site, home video and licensing divisions."

4Kids is the producer of such highly successful kids' properties such as Pokémon and Yu-Gi-Oh! 4Kids launched the Company's children's programming block on FOX in the Fall of 2002. 4KIDS TV's line-up of popular animated series on FOX includes Teenage Mutant Ninja Turtles, One Piece, Winx Club, Shaman King, Kirby: Right Back At Ya!, Cramp Twins, Sonic X, F-Zero: GP Legend and the Incredible Crash Dummies.

The Company will also use its expanded Web site, 4Kids.TV, to further reinforce the 4Kids brand and drive instant recognition of 4Kids as a destination for children throughout the world. The improved Web site will include information on 4KIDS TV's featured programs as well as more games and special features.

"We believe that a unified brand identity will benefit all of our constituents including local television affiliates, advertisers, licensees as well as shareholders," Kahn concluded.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE - News) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media buying and planning; and Web site development. For further information, please visit the company's Web site at www.4KidsEntertainment.com.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

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