ADV Launches LOKI RAGNAROK October 18th

Sep 6th 2005
FOR IMMEDIATE RELEASE

ADV LAUNCHES MYTHICAL DETECTIVE LOKI RAGNAROK OCTOBER 18

Wee Gods, Big Action Propel Hit Series

HOUSTON, August 31, 2005 —ADV Films, the number one producer-distributor of anime in North America, is pleased to announce the launch of Mythical Detective Loki Ragnarok, the highly-anticipated anime series from the creator of Tactics. The first DVD in the seven volume series, Gods and Detectives, will hit store shelves October 18.

Mythical Detective Loki Ragnarok is a gripping fantasy adventure based on the original manga series by Sakura Kinoshita (Tactics) and produced by fan-favorite Studio DEEN (Getbackers, You're Under Arrest). Loki combines Norse mythology and the modern whodunit for a winning blend of action, mystery, and soap opera. Great character designs and excellent animation helped make this 26 episode series a hit on Japanese television.

Synopsis: Loki is a Norse God banished to Earth by Odin. He's forced to live in exile in a little boy's body but with all the powers of a god. So with this knowledge, Loki runs a private detective agency. Along side with his trusted assistant, Yamino, and a beautiful high school girl, Mayura, who has a compulsive addiction to solve any mystery, they set out to shine a light into the deepest corners of the paranormal. But one metaphysical mystery remains: just what in the Heavens has Loki done to find himself banished to Earth? How can he return to Asgard? And why do the other Norse Gods want a piece of him?

Mythical Detective Loki Ragnarok: God & Detectives (SRP $29.98 DVD) is a DVD-only release including episodes one through four, presented in both English 5.1 and Japanese 2.0 with English subtitles. Video extras include a Character Art Gallery and an “Actors Talk” segment with Seiyuu Yuriko Fuchizaki (Loki) and Takehito Kayasu (Frey), plus clean opening animation, clean closing animation, and previews of upcoming ADV Films releases.

Collectors Edition Available!

The Mythical Detective Loki Ragnarok Collectors Box is available. This special collectors edition contains the first volume of Mythical Detective Loki Ragnarok in a stunning custom series art box with full color artwork sized to hold the entire seven volume series (SRP $39.98).

The Hit Anime Is Also A Best Selling Manga Series!

ADV Manga publishes the American edition of The Mythical Detective Loki Ragnarok manga series, two volumes of which have been printed to date. For more details, visit www.ADV-manga.com.

DVD product Details

Volume: 1 of 7
Running Time: 100 minutes
Age Rating: TV PG
CAT: DMSL/001
DMSL/BX1 Collectors Box
UPC: 702727129728
702727130427 Collectors Box
Pre-Book Date: 9/20/05
Street Date: 10/18/05
Format: DVD
SRP: $29.98
Collectors Box $39.98

Product specifications and content configuration subject to change
About ADV Films:

In the 13 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“anime”) for the North American market and has also developed a leadership position in the UK. With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic!, Hello Kitty and Azumanga Daioh, ADV Films' extensive catalog is fueling the popularity of anime around the globe. Always on the forefront, ADV is introducing North America to bold new anime franchises such as Gantz, Elfen Lied, Chrono Crusade, Peacemaker and D.N.Angel. ADV Films' library also includes popular live-action science fiction programs such as The Jim Henson Company's Farscape, the nationally syndicated Gene Roddenberry's Andromeda and the Saturn Award-nominated Mutant X. In 2005 ADV Films was voted “Best Anime Company” in the SPJA awards, presented at Anime Expo, North America's largest anime convention.

Parent company, A.D. Vision, Inc., encompasses a multitude of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Network™ is America's first and only television network dedicated to bringing anime and anime-related programming to consumers nationwide via digital cable 24 hours a day. The company has two publishing arms: Newtype USA, the premier anime and manga monthly magazine, and ADV Manga™, dedicated to publishing graphic novels. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit www.advfilms.com.


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