HarperCollins To Release Hello Kitty Dictionary in U.K.

posted on 2011-10-20 19:00 EDT by Joseph First
Company to also release digital Hello Kitty products, other educational products

The publisher HarperCollins announced on Tuesday it plans to release a Hello Kitty dictionary in the U.K. as part of the Collins Dictionaries brand. The school dictionary will include Hello Kitty characters decorating each page, and Hello Kitty herself will provide tips on spelling and grammar in the book.

The Hello Kitty dictionary is a part of a larger licensing agreement between HarperCollins and Fluid World, which handles licensing of Sanrio products in the U.K. With the new licensing agreement, HarperCollins also plans to release digital Hello Kitty products and Hello Kitty-branded educational products. HarperCollins already publishes Hello Kitty merchandise including stickers, activity books, friendship guides, and "tween fashion" in the U.K.

The Hello Kitty character is famous for being attached to all manner of products. Other recent Hello Kitty merchandise includes a new Italian-designed, high-end clothing line of Hello Kitty apparel called PynKiss. The line for girls and women will contain collections for babies, children, teens and adults. In January, the cosmetics retail chain Sephora launched a line of Hello Kitty cosmetic products. The line included cosmetics in branded Hello Kitty-shaped cases, perfume in a Hello Kitty bottles, and various accessories, including a scented necklace.

[Via The Bookseller]

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