Funimation Entertainment Introduces Fruits Basket Virtual Goods

May 27th 2009 Now Offering Virtual Clothes and Accessories Based On Hit Anime Series

FLOWER MOUND, Texas – May 27, 2009 – FUNimation® Entertainment, a wholly-owned subsidiary of the Navarre Corporation, today announced that the anime leader is launching its first virtual goods in the popular 3D social virtual world

FUNimation Entertainment joins a host of companies, such as Coca-Cola and NBC, to offer virtual and real world merchandise which members can purchase for their avatars. Members can outfit their virtual alter-ego in Fruits Basket yoga pants or tote bag or they can purchase a limited-edition autographed lithograph for their home.

Members can also click through to e-commerce sites to buy the real world version of many of these goods.

“We love that Fruits Basket can inspire inhabitants to add a little flair to their avatars and profiles and create a vibrant, virtual world influenced by anime," says Adam Zehner, Director of Acquisitions and Licensing at FUNimation Entertainment.

“Virtual goods continue to be increase in popularity with our members,” said Michael Wilson, CEO of “We're pleased to add FUNimation Entertainment to the growing list of partners that offer our members an avenue for self-expression, both in and in the real world.”
Items from other FUNimation distributed anime series will appear in later this year.

About Makena Technologies, Inc.
Makena Technologies is the parent company of, a fully interactive, 3D online virtual world where members can customize and create their own 3D character, meet and hang out with friends in real-time using voice and text chat, build their own virtual homes, participate in events ranging from car races to paintball to fashion shows and even create and sell their own virtual items. is a safe and exciting "PG-13" environment for ages 13 and up that has something to offer nearly anyone. Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA. For more information, visit

About FUNimation Entertainment
FUNimation® Entertainment, a wholly-owned subsidiary of Navarre Corporation, is the leading company for home video sales of Japanese animation in the United States. FUNimation has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution. For more information about FUNimation Entertainment and its brands, visit

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